As always, we’ll introduce a few more folks on the ground here that make these combinations a reality. It’s tough to overlook the value of a great strategy in the hands of these great people. As a family business, we are keenly aware that our core role is simply to act as a great steward of a few key values, as detailed in the Founders’ Principles recently shared on your owner portal, and then get out of the way to let our team of great professionals deliver a service to you that is simply unavailable in any other way. We are so proud of our entire team.
On a personal note, on behalf of all of us at Twiddy & Company and our families, we thank you for your business and your continued confidence in us as we work together toward 2020. As we wish you and your family the best of blessings in the New Year, our covenant to you remains a constant–we listen well and act fast to help you achieve your goals.
Big Picture Priorities, Patterns, and Shapes
Looking back over 2019, it’s been a good year. As you recall, we started with some booking hesitancy that we believe was related to both some financial market shivers in late 2018 as well as a long government shutdown in our core market. We believe those events slowed demand in our prime booking season and as a result, we saw weeks booking at a good rate but we did see some price reductions in order to do it. Said simply, we saw good weeks at only slightly reduced booking dollars. While we never prefer price reductions, we do seek to minimize them by seeing the need as early as possible in the market cycle and adjusting rapidly.
Through a lot of listening to the market and our own in-house revenue creation agility, we managed to wrap up the year in a place of distinction as, once again, the market leader in reservations and booking pace. Put another way, it’s 275 miles from the Duck office to the Potomac–coming down and going back home, our combined guests drove enough miles this summer to go around the world 44 times.
As we look toward 2020, we’re cautiously optimistic primarily as the result of four distinct trends that we believe were moments of truth in 2019.
1) An improved contractual timeline that linked early RMA’s to early lease-launches, guests had the chance to book sooner and with more certainty than ever. Couple that with an enhanced engagement strategy with your guests when they are in your home on vacation and we have a great improvement–price certainty is trust literally on display.
2) Our strong Hurricane Dorian performance included not only highly credible crisis management operations and neighborhood impacts but we also retained simultaneously our focus on bookings meaning that the storm didn’t cost us opportunities elsewhere–in fact, it may have created more.